Hauswirt - Oven
Due to the rise of online channels and the popularity of scene marketing platforms, consumers of generation Z are more willing to spend time studying products. The gradual rejuvenation of consumer groups makes the market more lively and diverse, and the number of emerging small household appliances increases. Traditional brands also increase the rejuvenation transformation of products, and continue to launch small capacity and high-value products to meet the young consumer market.
Today, Hayes is ushering in a new user transformation on the road of the new national tide of small household appliances. Some products can not attract the attention of the younger generation of consumers.
Project ： Hauswirt
Services ：Product Strategy | Selling Point Definition | Product Design | CMF Design
Date ：2019
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背景：
由于线上渠道崛起、场景化营销平台走红，Z世代的消费者更愿意花时间去研究产品，消费群体的逐渐年轻化，使得市场更加活泼多样，新兴小家电增多，传统品牌也加大了产品年轻化转型，持续推出小容量、高颜值的产品来迎合年轻消费市场。
如今的海氏，正在小家电新国潮的道路上，迎来全新的用户蜕变，部分产品没有办法吸引年轻一代消费者的关注。
基于原有产品大部分模具共用的情况下，优化产品细节和配色，使产品传达另外一种感受。
在设计这款烤箱时，我们选取与产品语义相近的奶牛（cow，发音“烤”）为原型，“烤”传达给人的感觉是非常躁热的，我们想通过温顺奶牛这个概念，让处于浮躁社会的人们，在回到家时能静下心来，好好为自己做顿饭，尽情享受美食带来的美好。
Based on the fact that most of the molds of the original products are shared, optimize the product details and color matching to make the product convey another feeling.
When designing this oven, we chose cow (cow, pronounced "roast") which is similar to the product semantics as the prototype. The feeling of "roast" is very hot. We want to let people in an impetuous society calm down and cook a meal for themselves and enjoy the beauty brought by delicious food through the concept of docile cow.
产品提手部分通过抽象手法设计成牛的鼻环，两个圆形的旋钮搭配粉红色的配色，让奶牛形象更加生动和趣味。
The handle part of the product is designed into a cow's nose ring through abstract techniques, and two circular knobs are matched with pink color matching to make the image of the cow more vivid and interesting.
Designer: Turbo Zhao
THANK！
